Le coq sportif backpack 'Les pack' series
This is a 3d motion graphic video to express the functionality of Le Coq Sportive's Les pack line in an intuitive and witty way. In order to express a double line with two additional strings and a reversible front bag, it used colorful string motion and transition effect that changes letters when the bag is flipped. For a triple line which can be separated into three parts, the background was expressed in three ways and mouse motion and zip-up transition were used.
Storyboard
/Double
/Triple
Still cut
Early animatic
Credit
Role: (all) Concept develpment, Storyboard / (double) 3D animation and 2d compositing
Client: Le Coq Sportif
Agency: Vrism
